The success of early horizontal marketplaces such as eBay and Craigslist has propelled a new set of next generation marketplaces driven by vertical focus, mobile-first, or social. The cream of the crop have also developed an unnatural advantage on either the supply or the demand side of their business.
The internet and mobile platforms have enabled a new generation of digitally native consumer companies to reach customers in entirely new ways. Content channels like Instagram and blogging have allowed brands to develop deeper and more complex relationships with their customers. The infinite shelfspace and logistics infrastructure of the digital world have upended traditional retail. These trends offer the opportunity to create enormous value.